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How to source the best Marketing Automation Platform for your business

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Your organization sees the value of marketing automation to increase your sales and decrease your sales cycle, but you’re not sure where to start. Which marketing automation platform is best for your business and unique challenges? What will have the best adoption? What is the best match between price and quality?

In this webinar, Marketing Automation Canada (MAC) walks you through our system for a successful marketing automation RFP. We share the questions we ask, the areas to focus in on, and how we see the strengths and weaknesses of the various platforms.

We’ll take a look at:

• talking strategy: when should you ask for input
• how to build in profitability by balancing sales capacity with lead generation
• how the actual structure of an RFP can guide budget and timelines
• how to compare pricing on complex tasks
• key things to ask for in submission requirements
• how using weighted averages can uncover the best supplier